Conspiracies are a never ending source for new ownable keywords and terminology, which combined with the "research it yourself mantra" only drives people deeper

Conspiracies are a never ending source for new ownable keywords and terminology, which combined with the "research it yourself mantra" only drives people deeper into the ecosystem of alternative book stores and prepper online shops etc. If people would know how the web works they'd be more sceptic about the media they encounter and their calls to action.