If the intention is well realized then this can be a great product. Horrendous name though (for English first language speakers anyway), 'do' is the fallback -

If the intention is well realized then this can be a great product. Horrendous name though (for English first language speakers anyway), 'do' is the fallback - most primitive - verb for any kind of action implying a lack of precision or importance: "I'm doing the dishes" vs "I'm polishing the cutlery". There is also an unfortunate embedded word in there too.