I got fooled for most of the article, his comments on deep packet inspection give it away. "But there are other options as well. Content holders could advertis

I got fooled for most of the article, his comments on deep packet inspection give it away. "But there are other options as well. Content holders could advertise to these people. If you are downloading a certain band's music, that band could contact you to say, “Hey, we're going to be in your town next month, what if you buy these tickets?”"