I don’t even think this is for Google’s benefit. They don’t need these tokens, since the vast majority of their ad revenue is first party. But do you know what

I don’t even think this is for Google’s benefit. They don’t need these tokens, since the vast majority of their ad revenue is first party. But do you know what happens the moment Chrome disables third party cookie support? People will start complaining that it’s an anti competitive move against businesses with a stronger need third party cookies.