At my previous company, one user complained very loudly that our documentation used the word "execute" in the context of executing a program or a script. They s

At my previous company, one user complained very loudly that our documentation used the word "execute" in the context of executing a program or a script. They sent the CEO a very lengthy email about how it was vile and conjured images of horrible death. A Jira ticket was filed the next morning to change all instances of "execute" to "run".