It's taxed beyond affordability in Canada already - at $12+ per pack, a pack-a-day smoker is spending $360/mo on smokes, which is not an insignificant chunk of

It's taxed beyond affordability in Canada already - at $12+ per pack, a pack-a-day smoker is spending $360/mo on smokes, which is not an insignificant chunk of change for many people. The number of people who I personally know for whom the cost was the driving factor in finally quitting is sizeable, and so it definitely works....