4 ms·
That's a pretty interesting question. I would have said no. But I can't think why. Certainly Youtube and the other big monopolies behave like they are not a p
by aaron695 6y ago
That's a pretty interesting question.
I would have said no. But I can't think why.
Certainly Youtube and the other big monopolies behave like they are not a perfect market.
Every now and again you'll see an article saying it's not known if advertising on the Internet even works that well.
So the opinion is information around advertising is not really fluid enough, not sure in practice.
- MattGaiser 6y agoThe bit on internet advertising not working that well is interesting given that all the startups I know can tell you (to the cent) what it costs to acquire a customer. Perhaps that number provides a false sense of understanding and control and there is an information bias towards it over harder to analyze types of advertising such as radio, but it seems like the ROI for internet advertising would be the most clear.
- cwhiz 6y agoMy understanding is that the average of average costs to obtain a customer is relatively unchanged over the years. Even going back to well before the internet existed, the numbers are relatively equal. So we have all these platform vacuuming up massive volumes of personal data so that companies and organizations can target individuals with surgical precision.... and it might not be any more effective on the aggregate than traditional advertising in the 60s. https://www.nber.org/papers/w20171.pdf https://www.nber.org/papers/w20171.pdf