This boycott generally is a signal to competitors that let’s not compete at this time where our revenue may impact. The competitors can’t have a meeting about

This boycott generally is a signal to competitors that let’s not compete at this time where our revenue may impact. The competitors can’t have a meeting about it so this is how they signal each other. If the company competitors follow would mean you are both going maximize your profits e.g raise prices or not cut them via promotions. During the pandemic the sales of Pepsi and coke are already hurting due to commercial sales. Ad spend for say 5-6 months from Each might be as big as 100-200 million at best.