4 ms·
Throwaway account from an established HN person. I work with many of the top advertisers in the US. These are not simply PR positions that take advantage of low
by adtechanon 6y ago
Throwaway account from an established HN person. I work with many of the top advertisers in the US. These are not simply PR positions that take advantage of lower marketing expenditures. Many of the top advertisers do not support Facebook’s current advertising and content policies. Would you as a savvy marketer turn off your top 1 or 2 channel instead of lower performing channels? Facebook is typically in the top for both branding and performance media. Wouldn’t the marketing teams save money and maintain healthy performance by shutting down other channels? Facebook has a closed marketplace that protects itself, and gives malevolent actors (certain advertisers) the power to manufacture misinformation at a global scale.
I have first-hand seen other channels soak up the FB funds during this time. It has been interesting to see the diversification into media that historically was not a major investment, because it under performed when compared to FB.
- cheez 6y agoSure.
- ballenf 6y agoI believe your account, but I still wonder whether the opposition to FB is more about it having the power to upset the status quo and how that is a threat to these mega brands.
- wolco 6y agoIs it the ad execs at company 1 & 2 calling the shots or is this a board level decision?
- scarface74 6y agoHow can you actually tell which brand advertising channel works? From what I know about the CPG market, they historically couldn’t tell except via coupons in newspapers.
- cecja 6y agoFor big brands social media advertising is just not that effective and for the agencies its a chore. Nobody likes it, nobody wants to do it and nobody sees a real effect on sales. For smaller brands it is an opportunity but if you have a market cap like coke or the exposure of nike there is nothing to gain, except some more numbers for your case study.
- dred_prte_rbrts 6y agoGiven that every other channel is reporting decreases in revenue I'm going to ask you to provide some proof of this assertion. It should be fairly easy to find.