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When the execs in a company that cuts its ads spending makes that decision, Do they say to each other: "let's pretend we're doing this for a good cause and tha

When the execs in a company that cuts its ads spending makes that decision, Do they say to each other: "let's pretend we're doing this for a good cause and that it's not just to save money. Let's say this: ... to the public and our customers" Or do they tend to keep pretending, also when talking with each other in private meetings?

darawk 6y ago
I think they probably say something like "You know, during this pandemic we should probably cut our ad spend. Which area do you think we can cut that will cause the least harm during this time? Facebook? Ok, and as a side benefit, we get to say we're opposing hate speech. Decided, we're cutting our Facebook spend."
edgefield0 6y ago
I think they keep pretending internally but many think in the back of their head that it's all bogus and the real reason for the cut is slashed ad spend. In any case, this situation reminds me of the time when Google exited China and said they were leaving due to censorship concerns. The real reason for leaving was that Baidu had gained an overwhelming share of the search market. I think at the time of Google leaving China, they had less than 5% market share.
- sukilot 6y ago
  Why would they leave because of small market share? Costs and revenue scale with usage, and Google has near infinite money to invest in improvements. Being under attack (not just a verbal attack) by the government seems more of a concern. en.wikipedia.org/wiki/Operation_Aurora
- jowday 6y ago
  From what I understand there was a massive, coordinated, and sustained cyberattack on Google's services that pretty clearly originated from the Chinese government that was interpreted as a pretty clear signal to get out of the Chinese market, along with what you outlined.
  - thejynxed 6y ago
    North Korea also got involved in that action.
  - thu2111 6y ago
    Yes. That was the straw that broke the camel's back, so to speak. There had been a long string of problematic incidents before that which didn't come into the public though. Frustration and anger about China had been rising for years, and there was a very delicate power balance between Larry, Sergey and Eric going on in which Sergey didn't want to be there, Larry was sort of indifferent (if I recall correctly) and Eric very much wanted to be there. So it led to a lot of tension. When the huge hack happened, it ended up tipping things in Sergey's favour. Probably the lack of ability to make progress in China against Baidu, due almost exclusively due to the PRC's playing-field-tipping incidentally and not Baidu's skill, ended up stripping Eric of most of his intellectual ammo.
nprateem 6y ago
Cadbury's are reducing the size of some chocolate bars in the UK but in an insult to our intelligence put out a press release saying it was to "help combat obesity". They didn't shout so loudly that they were keeping prices the same.

darawk 6y ago

I think they probably say something like "You know, during this pandemic we should probably cut our ad spend. Which area do you think we can cut that will cause the least harm during this time? Facebook? Ok, and as a side benefit, we get to say we're opposing hate speech. Decided, we're cutting our Facebook spend."

edgefield0 6y ago

I think they keep pretending internally but many think in the back of their head that it's all bogus and the real reason for the cut is slashed ad spend. In any case, this situation reminds me of the time when Google exited China and said they were leaving due to censorship concerns. The real reason for leaving was that Baidu had gained an overwhelming share of the search market. I think at the time of Google leaving China, they had less than 5% market share.

sukilot 6y ago
Why would they leave because of small market share? Costs and revenue scale with usage, and Google has near infinite money to invest in improvements. Being under attack (not just a verbal attack) by the government seems more of a concern. en.wikipedia.org/wiki/Operation_Aurora
jowday 6y ago
From what I understand there was a massive, coordinated, and sustained cyberattack on Google's services that pretty clearly originated from the Chinese government that was interpreted as a pretty clear signal to get out of the Chinese market, along with what you outlined.
- thejynxed 6y ago
  North Korea also got involved in that action.
- thu2111 6y ago
  Yes. That was the straw that broke the camel's back, so to speak. There had been a long string of problematic incidents before that which didn't come into the public though. Frustration and anger about China had been rising for years, and there was a very delicate power balance between Larry, Sergey and Eric going on in which Sergey didn't want to be there, Larry was sort of indifferent (if I recall correctly) and Eric very much wanted to be there. So it led to a lot of tension. When the huge hack happened, it ended up tipping things in Sergey's favour. Probably the lack of ability to make progress in China against Baidu, due almost exclusively due to the PRC's playing-field-tipping incidentally and not Baidu's skill, ended up stripping Eric of most of his intellectual ammo.

nprateem 6y ago

Cadbury's are reducing the size of some chocolate bars in the UK but in an insult to our intelligence put out a press release saying it was to "help combat obesity". They didn't shout so loudly that they were keeping prices the same.