For a large number of engineers in the target market of this service, a commitment of $50/mo subscription service (which translates to $600/yr) can be put on th

For a large number of engineers in the target market of this service, a commitment of $50/mo subscription service (which translates to $600/yr) can be put on the credit card without too many hoops, but a commitment of 10x that (translating to $6000/yr) may require actual approvals and a business case. The first price raise might have been successful because it was still in the realm of "put it on the card", but 10x the current price quickly pushes that into a different territory