One key takeaway I have from this story is that the core skill of making a business and making it work – is critical and different from the “business idea” itse

One key takeaway I have from this story is that the core skill of making a business and making it work – is critical and different from the “business idea” itself. It means that if you are a good “businessman”, you can start a new business in a new field, and possibly succeed. That’s why we see so much “pivoting” and forays into new ideas. Here Bezos and Amazon jumped into two completely new things they hadn’t done before: the Kindle, and AWS. And they succeeded! You don’t have to stick with what’s familiar, easy, or what’s your “area of expertise”. You can jump into new stuff, new project, completely new & innovative endeavors, and very well possibly succeed!! So HAVE HOPE!!! That’s my takeaway from this!