I can offer some advice from the perspective of an indie-hacker who has been independent about ten years via an e-commerce thing for law students (Oxbridge Note

I can offer some advice from the perspective of an indie-hacker who has been independent about ten years via an e-commerce thing for law students (Oxbridge Notes). I view each marketing activity — be that a reddit ads campaign, a series of responses on Twitter, an SEO play, etc. — as an experiment: You test the waters (ideally at limited cost to yourself) and emerge with data about its success. This data you document religiously, analyze, and integrate with previous findings. Slowly, but surely, you hone in what's effective for you and the double-down on it. This is time-consuming, risk-laden, and laborious. You will face utter uncertainty. But every so often you strike gold — some repeatable, profitable marketing technique — and can milk that opportunity for years — perhaps even building a stable business atop it. I recorded a bunch of screencasts on what I went through to get traffic to my site (up to 200,000 sessions/month). These might give you a nuts-and-bolts feel for what goes into the process: https://www.semicolonandsons.com/episode/seo-strategies-for-web-apps-part-i https://www.semicolonandsons.com/episode/seo-strategies-for-...