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Some sage said to me early on in my career that you can't sell your product if you don't have any competition. I've found that potential customers often develop

by abraae 6y ago

Some sage said to me early on in my career that you can't sell your product if you don't have any competition. I've found that potential customers often develop comfort with you once they can position you with regard to someone else. "We're like X, but cheaper" "We're like Y, but designed for mobile"

redis_mlc 6y ago
> you can't sell your product if you don't have any competition What he meant was that competitors indicate there's a market. It's unlikely that he meant that having competitors for competitors sake was useful in itself. An interesting example is Airbnb vs. the existing "legit" homestay sharing companies. The older companies proved there was a market, but Airbnb grew quickly without the older competitors being top of mind. And in fact, Airbnb actually illegally competed with hotels, not sharing homestays.