I find people have a very hard time reasoning about the effect of dynamic systems with strong homeostasis. A prime example of this would be "ESG funds" that pr

I find people have a very hard time reasoning about the effect of dynamic systems with strong homeostasis. A prime example of this would be "ESG funds" that promise to divest from eg, oil companies. The oil company is still making the same amount of revenues and profits independent of whether you own shares, you selling your shares just means some hedge fund would buy more of them than they ordinarily would and the share price stays mostly the same. In this case, Facebook's business is monetizing eyeballs. The number of eyeballs is independent of whether advertisers are boycotting, it just means the non-boycott companies see larger inventory, adjust their ad spend up and the total revenue to Facebook remains largely the same.