Yes. From the same Dish Network 10-K: "Subscriber Acquisition and Retention Costs We incur significant upfront costs to acquire subscribers, including adverti

Yes. From the same Dish Network 10-K: "Subscriber Acquisition and Retention Costs We incur significant upfront costs to acquire subscribers, including advertising, independent third-party retailer incentives, payments made to third-parties, equipment subsidies, installation services, and/or new customer promotions."