5 ms·

Hmmm. Is this an established practice for choosing product names? (regardless of whether it was intentional in this case) Excuse me while I look up the cast li

by Tycho 16y ago

Hmmm. Is this an established practice for choosing product names? (regardless of whether it was intentional in this case) Excuse me while I look up the cast list of the next James Cameron movie.

RBr 16y ago
The rate of people who would visit your new product and then immediately leave would be high. Generally, this is called bounce rate. A few people might see your product and stick around, but I think that the brand confusion (and potential law suit) might be strong enough con's to negate these few users.
- pacohn 16y ago
  >The rate of people who would visit your new product and then immediately leave would be high. Generally, this is called bounce rate. Would that be a bad thing? Even those that left would then know that your site existed, which isn't without value. As far as names matching a character in a movie, I think it would be very difficult to make a suit out of this. If anything, you could then change your name slightly, and get some press about it.
  - Mystalic 16y ago
    They'd have a negative association with it, since the site didn't give them what they wanted. You don't want to start your first impression with a negative.
    - pacohn 16y ago
      Why would it be negative? Personally, I'd just think "oh there's a site with a similar name", and move on. I wouldn't fault the site for that.
      - bmelton 16y ago
        The 'move on' part doesn't exactly speak well for capturing new customers. Certainly not well enough that you'd sacrifice a better, more appropriate name?
        pacohn 16y ago
        Well, I guess the quality of the name is another point entirely, and the scheme might unravel there. :) I just thought it was an interesting idea. If the quora spike did come from Tron, I think it's at least interesting to consider engineering such an accident. It might be good, bad, or a wash, but IMO I think the bounces would be an overall positive. The name... that is another problem.
    - Tycho 16y ago
      Possibly the majority of people would know what it was before clicking, because the search engine description would tell them. In that case they're just fulfilling their curiosity, which can only be good.
      - ElliotH 16y ago
        You'd be surprised how many people don't read the description in search results.
  - adambyrtek 16y ago
    > As far as names matching a character in a movie, I think it would be very difficult to make a suit out of this. You would be very surprised: 'Some controversy has risen in Germany, where Albert Uderzo's own publishing company, Les Éditions Albert René, is claiming in court that certain IT companies whose name end in "ix" (not unnatural in companies who work with Unix) are damaging his brands "Asterix" and "Obelix".' http://en.wikipedia.org/wiki/Albert_Uderzo#Lawsuits_in_Germany http://en.wikipedia.org/wiki/Albert_Uderzo#Lawsuits_in_Germa...
  - stc 16y ago
    It would create more noise when trying to optimize your site to reduce the bounce rate which is a bad thing.

by Tycho 16y ago

Hmmm. Is this an established practice for choosing product names? (regardless of whether it was intentional in this case) Excuse me while I look up the cast list of the next James Cameron movie.

RBr 16y ago

The rate of people who would visit your new product and then immediately leave would be high. Generally, this is called bounce rate. A few people might see your product and stick around, but I think that the brand confusion (and potential law suit) might be strong enough con's to negate these few users.

pacohn 16y ago
>The rate of people who would visit your new product and then immediately leave would be high. Generally, this is called bounce rate. Would that be a bad thing? Even those that left would then know that your site existed, which isn't without value. As far as names matching a character in a movie, I think it would be very difficult to make a suit out of this. If anything, you could then change your name slightly, and get some press about it.
- Mystalic 16y ago
  They'd have a negative association with it, since the site didn't give them what they wanted. You don't want to start your first impression with a negative.
  - pacohn 16y ago
    Why would it be negative? Personally, I'd just think "oh there's a site with a similar name", and move on. I wouldn't fault the site for that.
    - bmelton 16y ago
      The 'move on' part doesn't exactly speak well for capturing new customers. Certainly not well enough that you'd sacrifice a better, more appropriate name?
      - pacohn 16y ago
        Well, I guess the quality of the name is another point entirely, and the scheme might unravel there. :) I just thought it was an interesting idea. If the quora spike did come from Tron, I think it's at least interesting to consider engineering such an accident. It might be good, bad, or a wash, but IMO I think the bounces would be an overall positive. The name... that is another problem.
  - Tycho 16y ago
    Possibly the majority of people would know what it was before clicking, because the search engine description would tell them. In that case they're just fulfilling their curiosity, which can only be good.
    - ElliotH 16y ago
      You'd be surprised how many people don't read the description in search results.
- adambyrtek 16y ago
  > As far as names matching a character in a movie, I think it would be very difficult to make a suit out of this. You would be very surprised: 'Some controversy has risen in Germany, where Albert Uderzo's own publishing company, Les Éditions Albert René, is claiming in court that certain IT companies whose name end in "ix" (not unnatural in companies who work with Unix) are damaging his brands "Asterix" and "Obelix".' http://en.wikipedia.org/wiki/Albert_Uderzo#Lawsuits_in_Germany http://en.wikipedia.org/wiki/Albert_Uderzo#Lawsuits_in_Germa...
- stc 16y ago
  It would create more noise when trying to optimize your site to reduce the bounce rate which is a bad thing.