> I also find it impressive that Apple managed to get us all saying “Apple Silicon” instead of “processor” or “CPU” in the first place. It does have a much hipp

> I also find it impressive that Apple managed to get us all saying “Apple Silicon” instead of “processor” or “CPU” in the first place. It does have a much hipper ring to it. Credit where it is due, Apple knows how to name. Many technology pundits fail to understand (or perhaps more to the point believe) Apple's naming choices, with "iPad" being a notable recent-ish example. [0] Even many who "get" Apple's product naming can misjudge. I personally was unmoved by the name "iMac" when it was announced in 1998. However, that leading lowercase "i" was a stroke of marketing genius so broad that it is only just now diminishing some twenty years later. [0] https://www.cultofmac.com/310020/ipad-haters-5th-anniversary/ https://www.cultofmac.com/310020/ipad-haters-5th-anniversary...