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This. Also, there is a possibility Apple is willing to forego some profit (make only 70% rather than 100% profit) as a strategy to seed the market in order to g
by beagle3 6y ago
This. Also, there is a possibility Apple is willing to forego some profit (make only 70% rather than 100% profit) as a strategy to seed the market in order to give developers an incentive to adopt ARM faster.
- tonyedgecombe 6y agoTheir push into services would be helped by having more volume products. I'm suspect this is why the iPhone SE was priced so low.
- valuearb 6y agoThey already have distributed cheap developer machines. And their profit on Mac hardware is only 15-20%. You may price at double build costs, but there is still design, R&D, testing, sales, marketing, distribution, support, warranty costs and admin overhead to be accounted for.