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I also found it to be really strange that this article dropped the “Apple” in “Apple Silicon”. As if having chips made from silicon is the defining characterist

I also found it to be really strange that this article dropped the “Apple” in “Apple Silicon”. As if having chips made from silicon is the defining characteristic of these new laptops. Or maybe the whole thing is just a solid block of silicon. I also find it impressive that Apple managed to get us all saying “Apple Silicon” instead of “processor” or “CPU” in the first place. It does have a much hipper ring to it.

Veedrac 6y ago
I prefer ‘silicon’ to ‘CPU’ because it makes it clearer Apple intends to compete on the GPU front too.
- zymhan 6y ago
  That's why we call them Systems-on-a-Chip, or SoCs.
deleted 6y ago
[deleted]
sjwright 6y ago
It'll be interesting to see if capital-s Silicon becomes synonymous with Apple SOCs. After all, Chrome did it to user interfaces and nobody bats an eyelid about that any more.
mistersquid 6y ago
> I also find it impressive that Apple managed to get us all saying “Apple Silicon” instead of “processor” or “CPU” in the first place. It does have a much hipper ring to it. Credit where it is due, Apple knows how to name. Many technology pundits fail to understand (or perhaps more to the point believe) Apple's naming choices, with "iPad" being a notable recent-ish example. [0] Even many who "get" Apple's product naming can misjudge. I personally was unmoved by the name "iMac" when it was announced in 1998. However, that leading lowercase "i" was a stroke of marketing genius so broad that it is only just now diminishing some twenty years later. [0] https://www.cultofmac.com/310020/ipad-haters-5th-anniversary/ https://www.cultofmac.com/310020/ipad-haters-5th-anniversary...
- hyperdimension 6y ago
  That, and how Apple got nearly everyone (unconsciously?) dropping the indefinite article before their product name (e.g. "On iPad, ..." "...never had this issue with iPhone") I never fail to notice it--it nearly drives me crazy.
Lio 6y ago
"They're toasted" A bit like saying something is "curated" instead of restricted, if you can make something ordinary sound extraordinary you're on to a marketing winner.
vaxman 6y ago
Silicon is just slang to describe chips without referring to their actual model names and specs (yet) —someone in Marketing (Phil?) saw how the religious faithful began to worship the “A” series chips in the blogosphere and capitalized the S in silicon during this interim period. Brilliant! But as far as the “Bionic” chips in the iPhones, I think Apple execs should stay away from pot shops and happy hours

Veedrac 6y ago

I prefer ‘silicon’ to ‘CPU’ because it makes it clearer Apple intends to compete on the GPU front too.

zymhan 6y ago
That's why we call them Systems-on-a-Chip, or SoCs.

deleted 6y ago

[deleted]

sjwright 6y ago

It'll be interesting to see if capital-s Silicon becomes synonymous with Apple SOCs. After all, Chrome did it to user interfaces and nobody bats an eyelid about that any more.

mistersquid 6y ago

> I also find it impressive that Apple managed to get us all saying “Apple Silicon” instead of “processor” or “CPU” in the first place. It does have a much hipper ring to it. Credit where it is due, Apple knows how to name. Many technology pundits fail to understand (or perhaps more to the point believe) Apple's naming choices, with "iPad" being a notable recent-ish example. [0] Even many who "get" Apple's product naming can misjudge. I personally was unmoved by the name "iMac" when it was announced in 1998. However, that leading lowercase "i" was a stroke of marketing genius so broad that it is only just now diminishing some twenty years later. [0] https://www.cultofmac.com/310020/ipad-haters-5th-anniversary/ https://www.cultofmac.com/310020/ipad-haters-5th-anniversary...

hyperdimension 6y ago
That, and how Apple got nearly everyone (unconsciously?) dropping the indefinite article before their product name (e.g. "On iPad, ..." "...never had this issue with iPhone") I never fail to notice it--it nearly drives me crazy.

Lio 6y ago

"They're toasted" A bit like saying something is "curated" instead of restricted, if you can make something ordinary sound extraordinary you're on to a marketing winner.

vaxman 6y ago

Silicon is just slang to describe chips without referring to their actual model names and specs (yet) —someone in Marketing (Phil?) saw how the religious faithful began to worship the “A” series chips in the blogosphere and capitalized the S in silicon during this interim period. Brilliant! But as far as the “Bionic” chips in the iPhones, I think Apple execs should stay away from pot shops and happy hours