The best names, of course, do tend to evoke complex emotions. 'Virgin', and 'Plan B' are the classic example in the branding industry. CockroachDB is my favori

The best names, of course, do tend to evoke complex emotions. 'Virgin', and 'Plan B' are the classic example in the branding industry. CockroachDB is my favorite in tech, and also my favorite example of how tech people and their faux rationality are useless for tasks involving creativity and imagination.