23 ms·

Apple silicon.

by rimjongun 6y ago

Apple silicon.

dbcooper 6y ago
How much is an i3? Surely well under $200.
- manicdee 6y ago
  An i3 laptop has more Intel silicon in it than just the i3. It also requires more energy, which means larger batteries, which means more dollars.
  - dbcooper 6y ago
    https://www.google.com/amp/s/www.wsj.com/amp/articles/apple-is-the-newest-chip-giant-in-town-11592910000 https://www.google.com/amp/s/www.wsj.com/amp/articles/apple-... >The new Mac processors will shave $75 to $150 off the cost of building a computer, estimate analysts, who say Apple can pass those savings on to customers and shareholders.
- duskwuff 6y ago
  $200-300. Intel's site doesn't list a price for the exact part that's in the current Air, but a similar part is $281. https://ark.intel.com/content/www/us/en/ark/products/196588/intel-core-i3-1005g1-processor-4m-cache-up-to-3-40-ghz.html https://ark.intel.com/content/www/us/en/ark/products/196588/...
  - dbcooper 6y ago
    Apple doesn't pay anywhere near full retail.
    - _ph_ 6y ago
      Sure, but if Apple saves $100 in material costs, this means something like $200 less on the list price. The build and parts costs are usually less then half of the sales price.
    - athms 6y ago
      The quoted price is not retail, it is volume pricing at 1,000 units for direct customers.
- ksec 6y ago
  A saving of $100 from BOM would translate to $200 reduction in SRP. Remember this isn't just CPU, but CPU + Chipset and other smaller components. Apple could easily make that saving and more. You can also look at iPad Pro selling price as reference.
  - beagle3 6y ago
    This. Also, there is a possibility Apple is willing to forego some profit (make only 70% rather than 100% profit) as a strategy to seed the market in order to give developers an incentive to adopt ARM faster.
    - tonyedgecombe 6y ago
      Their push into services would be helped by having more volume products. I'm suspect this is why the iPhone SE was priced so low.
    - valuearb 6y ago
      They already have distributed cheap developer machines. And their profit on Mac hardware is only 15-20%. You may price at double build costs, but there is still design, R&D, testing, sales, marketing, distribution, support, warranty costs and admin overhead to be accounted for.

Apple silicon.

dbcooper 6y ago

How much is an i3? Surely well under $200.

manicdee 6y ago
An i3 laptop has more Intel silicon in it than just the i3. It also requires more energy, which means larger batteries, which means more dollars.
- dbcooper 6y ago
  https://www.google.com/amp/s/www.wsj.com/amp/articles/apple-is-the-newest-chip-giant-in-town-11592910000 https://www.google.com/amp/s/www.wsj.com/amp/articles/apple-... >The new Mac processors will shave $75 to $150 off the cost of building a computer, estimate analysts, who say Apple can pass those savings on to customers and shareholders.
duskwuff 6y ago
$200-300. Intel's site doesn't list a price for the exact part that's in the current Air, but a similar part is $281. https://ark.intel.com/content/www/us/en/ark/products/196588/intel-core-i3-1005g1-processor-4m-cache-up-to-3-40-ghz.html https://ark.intel.com/content/www/us/en/ark/products/196588/...
- dbcooper 6y ago
  Apple doesn't pay anywhere near full retail.
  - _ph_ 6y ago
    Sure, but if Apple saves $100 in material costs, this means something like $200 less on the list price. The build and parts costs are usually less then half of the sales price.
  - athms 6y ago
    The quoted price is not retail, it is volume pricing at 1,000 units for direct customers.
ksec 6y ago
A saving of $100 from BOM would translate to $200 reduction in SRP. Remember this isn't just CPU, but CPU + Chipset and other smaller components. Apple could easily make that saving and more. You can also look at iPad Pro selling price as reference.
- beagle3 6y ago
  This. Also, there is a possibility Apple is willing to forego some profit (make only 70% rather than 100% profit) as a strategy to seed the market in order to give developers an incentive to adopt ARM faster.
  - tonyedgecombe 6y ago
    Their push into services would be helped by having more volume products. I'm suspect this is why the iPhone SE was priced so low.
  - valuearb 6y ago
    They already have distributed cheap developer machines. And their profit on Mac hardware is only 15-20%. You may price at double build costs, but there is still design, R&D, testing, sales, marketing, distribution, support, warranty costs and admin overhead to be accounted for.