I think for some search terms, SEO and AMP support make a difference on how high your website ranks against other search results. I think it encourages a certai

I think for some search terms, SEO and AMP support make a difference on how high your website ranks against other search results. I think it encourages a certain kind of website (referral links, modest length article with buzzwords, lists with not a lot of depth). These aren't advertisements, but I think they feel a lot like an advertisement in terms of what Google encourages others to post on their website.