> So much of the college experience seems to be designed around a false scarcity be it pointlessly exclusive Exclusivity is a hell of a drug. It's what gave in

> So much of the college experience seems to be designed around a false scarcity be it pointlessly exclusive Exclusivity is a hell of a drug. It's what gave in big part the large initial push to Facebook (being first available only to top universities in the US and then expanding). It's also what luxury brands try to communicate (even though in reality they also try to be as massive and non-exclusive as possible, all the while staying very expensive). Exclusivity drives FOMO.