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I cant find any evidence in their financial reports of Apple breaking down sales and cost of sales for the App store in early years. I would be very, very surpr
by ac29 6y ago
I cant find any evidence in their financial reports of Apple breaking down sales and cost of sales for the App store in early years. I would be very, very surprised though if it was not profitable almost immediately (unless you creatively move around numbers and claim 100% of the iPhone's R&D was a cost of sale for the app store).
- pwinnski 6y agoYou are correct, I am taking their early claims at face value, but they never produced supporting numbers. I would be shocked if their claims weren't true, however. Because of the lack of numbers, I'm not sure how long it was before running at break-even ceased to be a thing, though.