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Although I've been recommending WordSafety tool for quite a while now[1] for 'cultural-linguistic check' when naming a startup/product, we need to consider othe
by Abishek_Muthian 6y ago
Although I've been recommending WordSafety tool for quite a while now[1] for 'cultural-linguistic check' when naming a startup/product, we need to consider other factors as well like current events.
Of course, it wouldn't be wise to name our product 'Corona' now(probably ever?); Let me give you another epidemic related example -
"Tata Motors, an automobile company which owns Jaguar, Land Rover were about to release their much anticipated car in 2016 called ‘Zica’ just when Zika virus epidemic struck the world; Tata motors promptly rebranded their car to Tiago before release." [2]
[1]https://startuptoolchain.com/#incorporation https://startuptoolchain.com/#incorporation
[2]https://hitstartup.com/how-to-name-our-startup/ https://hitstartup.com/how-to-name-our-startup/
- EdwardDiego 6y agoPlenty of Toyota Isis' driving around my country.
- Abishek_Muthian 6y agoDepending upon the country, it could be either favourable or unfavourable as a 'brand name'!
- miki123211 6y agoAlso ISIS audiobooks, a genuine audiobook publishing company (not sure if they still exist). They were the ones behind a few audiobooks in the discworld series. I actually got that name in a Windows notification once, of course, when people were looking at my screen. That was a lot of explaining.
- liversage 6y agoThere is a Danish company that specializes in sugar free products that was named Isis. Initially they sold ice cream or in Danish 'is' hence the name. After 23 years they changed their name to Easis quoting problems with building new customer relations especially abroad. Name change announcement (in Danish): https://www.easis.dk/isis-er-lagt-paa-hylden https://www.easis.dk/isis-er-lagt-paa-hylden