Correct, IBM didn't care to make a power efficient processor and Motorola didn't see the benefit in Multimedia extension in their processor because they needed

Correct, IBM didn't care to make a power efficient processor and Motorola didn't see the benefit in Multimedia extension in their processor because they needed them for their network devices. Nvidia introduced a set of laptop GPUs that had a high rate of failure. Instead of working with and eating some of the cost of repairing these laptops they told their customers to deal with it. Apple being one of their customers got upset and left holding the bag of shit and hasn't worked with them since. Intel and AMD have used their x86/AMD64 patents to block Nvidia from entering the x86 CPU market. Nvidia purchasing ARM will hurt not the large ARM licensees like Apple and Samsung but the ones that need to use the CPU in a device that does not need any of the Multimedia extensions that NVidia will be pushing.