In the long term, I think platforms will find that consumers care more about content than the platforms. It’s just as easy to watch a video on Vimeo or a privat

In the long term, I think platforms will find that consumers care more about content than the platforms. It’s just as easy to watch a video on Vimeo or a private site as YouTube, and the quality is usually equal, and sometimes better. Platforms have some lock-in due to networking effects and content storage, but for businesses built around getting eyeballs on unique content (like music), that means basically nothing.