It may seem pedantic, but it’s a useful distinction. ‘Deserves’ implies that you’ll get something without giving up anything. If you want a thing, then you can

It may seem pedantic, but it’s a useful distinction. ‘Deserves’ implies that you’ll get something without giving up anything. If you want a thing, then you can negotiate for it, each party giving up something to get their desired outcome. What would you be willing to give up so that Apple would support your desired outcome more?