There is no need to travel to jungles. Subtle differences are all around us. * plants - trees, grasses, flowers, native and garden species, once I knew maybe 4

There is no need to travel to jungles. Subtle differences are all around us. * plants - trees, grasses, flowers, native and garden species, once I knew maybe 400 names, now come to disuse and quickly slip away * food - ingredients and prepared * fonts - Comic Sans, Times New Roman, Helvetica and many more * car models - a lot of people know them by heart It would be a strange claim we do not perceive difference without a name. We do but we do not care. And when we care we want to communicate and names become handy.