I think that's a luxury Apple can afford though and an outcome of their approach to devices. Take the example of Maps, for anyone to create a good maps experie

I think that's a luxury Apple can afford though and an outcome of their approach to devices. Take the example of Maps, for anyone to create a good maps experience they need a lot of money, A $1000 phone with about $200-300 actual component costs has enough margin for other things, even software. So the price is kind of included in the phone. Even if we just give $10 of this to Maps as it is a core experience, that is $2-3 billion per year. For other companies trying to compete, it is either ads or subscription. So even if you charge $20 per year, you need 100 million paying users. Apple also incurs the cost of running it but it gets hidden the price of the phone, others don't have this luxury. Though, I think certainly a company like Samsung which has significant device revenue can try this approach. Also, in case of ideals if I have to give an example of a company that tries to uphold one ideal very well would be, Google's efforts to improve diversity. https://diversity.google https://diversity.google