I don't claim that Spotify is end-all-be-all of music marketing. It's one of the tools, that is part of the arsenal. It feels that middle of the spectrum - abov

I don't claim that Spotify is end-all-be-all of music marketing. It's one of the tools, that is part of the arsenal. It feels that middle of the spectrum - above "we have a facebook page" and below "corporate label promotion material". >is this slightly better for musicians than music piracy They're a music streaming and recommendation service company, not a "we kill piracy" company. Maybe they should get into more promotional business... but they're not in that business. I would argue that Spotify is "(insert more successful band in the genre here) is looking for a warm up act for their gig in your town". If you're in a very middle of the pack mass appeal genre - you're definitely screwed on Spotify, or anywhere, without a breakout act(corporate contract/viral video)