Exactly. Apple's market power derives from the consumers that trust it to represent them in negotiations with publishers. The decision to "not give every app yo

Exactly. Apple's market power derives from the consumers that trust it to represent them in negotiations with publishers. The decision to "not give every app your credit card" is made by consumers when they purchase an iPhone. Purchasing an iPhone is an act of collective bargaining by consumers against publishers that otherwise would hoover up their private data. "If you don't like it, you can always live like it's 2004, before smart phones" is not an answer iPhone customers accept.