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Hard to say! Spotify definitely isn’t a magic music marketing machine — you need a decent amount of organic traction before you’ll get any algorithmic promotion
by jakelazaroff 6y ago
Hard to say! Spotify definitely isn’t a magic music marketing machine — you need a decent amount of organic traction before you’ll get any algorithmic promotion, and even more for editorial. It took us years of releasing music, playing shows, networking with other bands, pitching to blogs and buying ads before Spotify became an effective way for us to find fans.
It might be that “listen on Spotify before you buy on Bandcamp” is the 2020 version of “download on Bittorrent before you buy the CD”. But it feels like “is this slightly better for musicians than music piracy” is a pretty low bar for a $50 billion company to shoot for.
- JAlexoid 6y agoI don't claim that Spotify is end-all-be-all of music marketing. It's one of the tools, that is part of the arsenal. It feels that middle of the spectrum - above "we have a facebook page" and below "corporate label promotion material". >is this slightly better for musicians than music piracy They're a music streaming and recommendation service company, not a "we kill piracy" company. Maybe they should get into more promotional business... but they're not in that business. I would argue that Spotify is "(insert more successful band in the genre here) is looking for a warm up act for their gig in your town". If you're in a very middle of the pack mass appeal genre - you're definitely screwed on Spotify, or anywhere, without a breakout act(corporate contract/viral video)