I ran a business where the target audience was on Facebook and the numbers were just shocking. We had about 3500 followers. If I didn’t run any ads, our posts w

I ran a business where the target audience was on Facebook and the numbers were just shocking. We had about 3500 followers. If I didn’t run any ads, our posts would only be shown to maybe 200-300 people total, out of the 3500 people who actively make the choice to follow our page. As soon as I turned on $1/day ads (the lowest FB allows), those numbers skyrocketed to about 1000 people seeing each post. Still far short of the number of people who went out of their way to tell Facebook that they wanted to see my posts. Every dollar I spent per day increased that number. That convinced me that Facebook won’t give business pages the traffic they’ve earned unless that business pays Facebook to let that page’s followers see that page’s posts. It’s a racket and you have to pay to play.