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> you can take on Twitch or Discord Microsoft already tried to take on Twitch, with Mixer, and failed. (Gamers will probably be wary about jumping onto Microso

> you can take on Twitch or Discord Microsoft already tried to take on Twitch, with Mixer, and failed. (Gamers will probably be wary about jumping onto Microsoft's next doomed platform.) And anecdotally, Discord replaced Skype for a lot of people in the gaming community, and I don't see people leaving it very easily.

basch 6y ago
I find the closure of Mixer incredibly short sighted IF they end up buying TikTok. They easily could have rebranded/merged Mixer as TiKTok Live and moved their exclusive contracts over to the TikTok brand.
- ridv 6y ago
  From the outside looking in, it seems like Mixer had other factors that contributed to the decision to close up shop[1]. It seems like Phil Spencer had a meeting with the affected ex-employee but nothing came out of it[2]. Adding on to that, a leaked town hall video really painted a grim image of the company and the management internally.[3] [1]https://twitter.com/MilanKLee/status/1274830702538821632 https://twitter.com/MilanKLee/status/1274830702538821632 [2] https://twitter.com/MilanKLee/status/1286008870935179266 https://twitter.com/MilanKLee/status/1286008870935179266 [3] https://www.youtube.com/watch?v=8RZxaSLyjUM https://www.youtube.com/watch?v=8RZxaSLyjUM
  - basch 6y ago
    TikTok Live is already a feature. Having live streaming built into the xbox platform + tiktok as a brand and audience would be a much more power combo than just mixer alone.
  - throw_m239339 6y ago
    Is this the manager seen on the video[3] who was accused of racist behavior? I wonder if they still work at Microsoft, I also wonder who put these people in charge. I don't believe Mixer was shut down because of bad management though, if the people in charge weren't getting results, then Microsoft would have just replace them.
    - ridv 6y ago
      It was not the same person. The person in the video was Shilpa Yadla according to ArsTechnica[1]. I would tend to agree that management not getting results could be replaced. It could be that bad management was a symptom and not the cause. [1] https://arstechnica.com/gaming/2020/06/microsoft-is-killing-its-game-streaming-service-folding-it-into-facebooks/ https://arstechnica.com/gaming/2020/06/microsoft-is-killing-...

basch 6y ago

I find the closure of Mixer incredibly short sighted IF they end up buying TikTok. They easily could have rebranded/merged Mixer as TiKTok Live and moved their exclusive contracts over to the TikTok brand.

ridv 6y ago
From the outside looking in, it seems like Mixer had other factors that contributed to the decision to close up shop[1]. It seems like Phil Spencer had a meeting with the affected ex-employee but nothing came out of it[2]. Adding on to that, a leaked town hall video really painted a grim image of the company and the management internally.[3] [1]https://twitter.com/MilanKLee/status/1274830702538821632 https://twitter.com/MilanKLee/status/1274830702538821632 [2] https://twitter.com/MilanKLee/status/1286008870935179266 https://twitter.com/MilanKLee/status/1286008870935179266 [3] https://www.youtube.com/watch?v=8RZxaSLyjUM https://www.youtube.com/watch?v=8RZxaSLyjUM
- basch 6y ago
  TikTok Live is already a feature. Having live streaming built into the xbox platform + tiktok as a brand and audience would be a much more power combo than just mixer alone.
- throw_m239339 6y ago
  Is this the manager seen on the video[3] who was accused of racist behavior? I wonder if they still work at Microsoft, I also wonder who put these people in charge. I don't believe Mixer was shut down because of bad management though, if the people in charge weren't getting results, then Microsoft would have just replace them.
  - ridv 6y ago
    It was not the same person. The person in the video was Shilpa Yadla according to ArsTechnica[1]. I would tend to agree that management not getting results could be replaced. It could be that bad management was a symptom and not the cause. [1] https://arstechnica.com/gaming/2020/06/microsoft-is-killing-its-game-streaming-service-folding-it-into-facebooks/ https://arstechnica.com/gaming/2020/06/microsoft-is-killing-...