#users * duration = $$$ you're staying longer waiting for the video and watching it and that corresponds directly to the money they make. additionally, they can

#users * duration = $$$ you're staying longer waiting for the video and watching it and that corresponds directly to the money they make. additionally, they can also autoplay ads. the problem is that the browser makers (google, microsoft, apple) use autoplay on their sites, so that they are not really interested in blocking it. you can try some extensions that block autoplay, some adblockers offer that feature too. firefox is also an option.