> The artists today that are making it realize that it’s about creating a continuous engagement with their fans. It is about putting the work in, about the stor

> The artists today that are making it realize that it’s about creating a continuous engagement with their fans. It is about putting the work in, about the storytelling around the album, and about keeping a continuous dialogue with your fans The CEO shows a concerning misunderstanding. Some music is timeless. Some songs remain landmarks even decades after their release. I abhor it when people force their own music preferences and beliefs on others. As other people have said, Mr. Ek can go fuck himself.