3 ms·

"The artists today that are making it realize that it’s about creating a continuous engagement with their fans. It is about putting the work in, about the story

"The artists today that are making it realize that it’s about creating a continuous engagement with their fans. It is about putting the work in, about the storytelling around the album, and about keeping a continuous dialogue with your fans." Translation: We don't have a marketing department to handle this royal pain-in-the-ass for you, like a record company would've in the old days. Selling stuff still requires marketing though, so the people who do well are the ones who handle that part themselves, along with making the music. If you're not good at wearing all the hats at once (for example you're amazing at music and not particularly at marketing) well I guess you don't belong in the new future landscape. Corollary: This future landscape tends naturally toward being filled with mediocre musicians who work at it part-time - almost like a moonlighting side gig to their marketing jobs.

JAlexoid 6y ago
> I guess you don't belong in the new future landscape There's really nothing unusual in bands losing fans and appeal. If you don't want to change and loose fans - that's your choice. This isn't even new. Many artists had to recreate themselves to stay relevant or just retire. Now - you have much cheaper and much more direct means of engaging with your audience. If you decide to ignore this - then you probably will not make a splash, but there's always a need for wedding singers and backup vocals...
- jedimastert 6y ago
  > There's really nothing unusual in bands losing fans and appeal. If you don't want to change and loose fans - that's your choice. This isn't even new. Many artists had to recreate themselves to stay relevant or just retire. Pretty hard to lose fans you don't have...and it's really REALLY hard to get fans
  - JAlexoid 6y ago
    But that's work, that needs to happen. That's why Ek is saying that you can't just "release and forget for the next 4 years".

JAlexoid 6y ago

> I guess you don't belong in the new future landscape There's really nothing unusual in bands losing fans and appeal. If you don't want to change and loose fans - that's your choice. This isn't even new. Many artists had to recreate themselves to stay relevant or just retire. Now - you have much cheaper and much more direct means of engaging with your audience. If you decide to ignore this - then you probably will not make a splash, but there's always a need for wedding singers and backup vocals...

jedimastert 6y ago
> There's really nothing unusual in bands losing fans and appeal. If you don't want to change and loose fans - that's your choice. This isn't even new. Many artists had to recreate themselves to stay relevant or just retire. Pretty hard to lose fans you don't have...and it's really REALLY hard to get fans
- JAlexoid 6y ago
  But that's work, that needs to happen. That's why Ek is saying that you can't just "release and forget for the next 4 years".