When a disciplined company like Microsoft buys a creative company like tiktok, the best Microsoft can do is monetize it. They will establish content providers.

When a disciplined company like Microsoft buys a creative company like tiktok, the best Microsoft can do is monetize it. They will establish content providers. Create distributors. Add a healthy ad network. But most undoubtedly, the creativity and innovation that tiktok can further yield will disappear. And this will lay the next foundation for another company to take over.