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I am an advertiser that uses targeted advertising and contextual advertising. There are some products and services that absolutely require targeting by prefere

by ijidak 6y ago

I am an advertiser that uses targeted advertising and contextual advertising. There are some products and services that absolutely require targeting by preferences to maximize profit. I'm running such a campaign now and getting wildly high ROI's in the 14X range. If I couldn't target by audience interest, I'd be happy to get an ROI that is a tenth of that.

icedistilled 6y ago
> I'm running such a campaign now and getting wildly high ROI's in the 14X range. Are you able to prove they wouldn't have bought anyway?
- smachiz 6y ago
  "50% of my marketing dollars are wasted, the problem is, I don't know which 50%"
ogre_codes 6y ago
> There are some products and services that absolutely require targeting by preferences to maximize profit. As a normal person who just wants to use his phone without creepy crap going on, I don't care—and see zero benefit if your profits are maximized. Your profit seeking wishes are not my concern.
- corin_ 6y ago
  They were replying on the subject of whether targeted ads are effective or not. Whether they should be allowed is a different matter, but while companies are collecting your data it's not reasonable to ask advertisers to disadvantage themselves against competition by not using the marketing options with the highest ROI. Send your complaints to politicians, not ad buyers. (Disclaimer: I've spent millions - not my own money - on ads in my career. I'd support better privacy regulations to prevent some of the targeting I've been able to use.)
  - Red_Leaves_Flyy 6y ago
    Politicians either don't care or can't get changes passed. Until that changes blaming and shaming does and will continue to work, at least better that my elected officials who'd ratherdo anything but challenge their largest donors profits.
user00012-ab 6y ago
Why would I care if you can't use marketing psychology dark patterns to take advantage of me to give you money? It seems like watching this industry fail would be better for my well being.
deleted 6y ago
[deleted]
cblconfederate 6y ago
But targeted advertising is expensive because it is controlled by 2 companies alone. OTOH untargeted advertising is much cheaper, with tons of unmonetized inventory, however there doesn't seem to be much willingness to take up on that.
RockmanZero 6y ago
like I care your bullshit profit
bo1024 6y ago
Interesting. But can you distinguish between the effects of contextual advertising (ad depends on the content around it) and targeted advertising (ad depends on the person viewing it)?
innagadadavida 6y ago
So if businesses like you cannot hyper target, you’ll spend more money right? Won’t this actually increase Facebook’s revenues then?

by ijidak 6y ago

icedistilled 6y ago

> I'm running such a campaign now and getting wildly high ROI's in the 14X range. Are you able to prove they wouldn't have bought anyway?

smachiz 6y ago
"50% of my marketing dollars are wasted, the problem is, I don't know which 50%"

ogre_codes 6y ago

> There are some products and services that absolutely require targeting by preferences to maximize profit. As a normal person who just wants to use his phone without creepy crap going on, I don't care—and see zero benefit if your profits are maximized. Your profit seeking wishes are not my concern.

corin_ 6y ago
They were replying on the subject of whether targeted ads are effective or not. Whether they should be allowed is a different matter, but while companies are collecting your data it's not reasonable to ask advertisers to disadvantage themselves against competition by not using the marketing options with the highest ROI. Send your complaints to politicians, not ad buyers. (Disclaimer: I've spent millions - not my own money - on ads in my career. I'd support better privacy regulations to prevent some of the targeting I've been able to use.)
- Red_Leaves_Flyy 6y ago
  Politicians either don't care or can't get changes passed. Until that changes blaming and shaming does and will continue to work, at least better that my elected officials who'd ratherdo anything but challenge their largest donors profits.

user00012-ab 6y ago

Why would I care if you can't use marketing psychology dark patterns to take advantage of me to give you money? It seems like watching this industry fail would be better for my well being.

deleted 6y ago

[deleted]

cblconfederate 6y ago

But targeted advertising is expensive because it is controlled by 2 companies alone. OTOH untargeted advertising is much cheaper, with tons of unmonetized inventory, however there doesn't seem to be much willingness to take up on that.

RockmanZero 6y ago

like I care your bullshit profit

bo1024 6y ago

Interesting. But can you distinguish between the effects of contextual advertising (ad depends on the content around it) and targeted advertising (ad depends on the person viewing it)?

innagadadavida 6y ago

So if businesses like you cannot hyper target, you’ll spend more money right? Won’t this actually increase Facebook’s revenues then?