The graph is in the link above. The revenue shift is constantly moving away from sites where Google shares revenue with other sites, such as news publishers, an

The graph is in the link above. The revenue shift is constantly moving away from sites where Google shares revenue with other sites, such as news publishers, and increasing on Google's own properties, which do not get shared with news publishers. This explains why journalism is running out of money while Google is worth over a trillion. By lifting their content and keeping users (and ad views) directly on Google, Google profits at content producers' expense. Re: "originally", I was probably wrong there. DoubleClick in 2008 was where Google absorbed this side of the ad business, I believe. But it was the side that was fundamental to journalism. There was a time when Google could argue it's ad platforms was sponsoring the free web and all, but that's increasingly no longer the case.