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> One of the graphs shown yesterday during the antitrust hearing was about how Google has shifted it's original business model of showing ads on third party si
by jefftk 6y ago
> One of the graphs shown yesterday during the antitrust hearing was about how Google has shifted it's original business model of showing ads on third party sites (where they have to give most of the revenue to those sites, funding those sites) to a business model of showing ads predominantly on it's own sites, where it keeps all of the ad revenue.
Do you have a link to the graph? My understanding was that Google's original business model was "provide a search engine, and show ads on it", and showing ads on third-party sites is newer?
(Disclosure: I work at Google, speaking only for myself)
- ocdtrekkie 6y agoThe graph is in the link above. The revenue shift is constantly moving away from sites where Google shares revenue with other sites, such as news publishers, and increasing on Google's own properties, which do not get shared with news publishers. This explains why journalism is running out of money while Google is worth over a trillion. By lifting their content and keeping users (and ad views) directly on Google, Google profits at content producers' expense. Re: "originally", I was probably wrong there. DoubleClick in 2008 was where Google absorbed this side of the ad business, I believe. But it was the side that was fundamental to journalism. There was a time when Google could argue it's ad platforms was sponsoring the free web and all, but that's increasingly no longer the case.
- syshum 6y ago"journalism" is running out of money because there is no journalism anymore, it is activism, and propaganda disguised as "journalism" They are losing money not because of Google, but because they are in a Twitter echo chamber feeding off each other and aliening large parts of their audience