Along with pb7, I'll +1 this anecdote. I know that Google are going for volume while Apple are going for margin, and it shows. I was an ardent Android user un

Along with pb7, I'll +1 this anecdote. I know that Google are going for volume while Apple are going for margin, and it shows. I was an ardent Android user until 2014/2015 (can't remember the exact year). Things like "I have to be able to replace my battery" and "a phone without an SD card slot is pointless" and "hah, my regular USB cords just work." But finally, after a year or so of every time my phone spontaneously rebooted (a circumstance that, looking back, I'm surprised I put up with for so long) there was a ~20% chance that it would come back up completely wiped. My employer required that phones accessing work e-mail be encrypted and every so often, a reboot would simply lose the user data volume encryption key. The last time it happened, I permanently lost two pictures that were valuable to me (yes, I know, backups) and it happened while I was sitting in front of a T-Mobile store and around the corner from an Apple store. I went into T-Mobile, got a SIM that would fit an iPhone, then went to the Apple store and loaded up a credit card with a new iPhone 6(?) and all the trimmings and have never looked back. I do still have the screenshot of my first text with my wife after I switched. "So...I did something...expensive." "What did you do? WAIT, this bubble is BLUE"