Do they mean the ad targeting that shows me ads to help build a religious building (I'm an atheist) in NYC (I live in Europe)? That ad targeting is going to wor

Do they mean the ad targeting that shows me ads to help build a religious building (I'm an atheist) in NYC (I live in Europe)? That ad targeting is going to work less well? How? In all seriousness, good. Facebook is creepy enough as it is, and this kind of protest is disingenious at best.