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Driving installs is a giant business that also needs to die. At a previous employer we took one small app we had maybe at #150 in travel in the App Store. We pa
by coldcode 6y ago
Driving installs is a giant business that also needs to die. At a previous employer we took one small app we had maybe at #150 in travel in the App Store. We paid $10K to some app install driver company as a test. I watched as people in countries we did no business in downloaded the app in droves and pushed it to #1 in travel in 24hrs - then the money ran out and we were back at #150 in a couple of days.
The company that we were sold to by our parent company did the same thing on a regular basis and kept their main app in the top 5 for years. Not sure if they do it today (this was 6+ years ago).
I wish Apple would find a way to stop these artificial App Store hacks (maybe they have I no longer pay much attention since our app's downloads do not affect our business).