5 ms·
That's somewhat true. The advent of targeted ads allowed lots of niche companies to thrive and compete with the established behemoths that have an oligopoly on
by ucha 6y ago
That's somewhat true. The advent of targeted ads allowed lots of niche companies to thrive and compete with the established behemoths that have an oligopoly on shelf space. Internet advertising essentially launched the direct-to-consumer model that's so threatening to the P&Gs and Unilevers out there.
- MrGando 6y agoThe big companies also use targeted ads, but with orders of magnitude bigger budgets. It's the big companies who have forced the small business to spend on targeted ads or die. Disclaimer: Worked on a successful ad-tech company for ~2.5 years.
- AlexandrB 6y agoLove it when big companies spend money on targeting ads towards users searching for their smaller competitors and those competitors now have to spend money to get their own search results back. I'm sure there's a Facebook equivalent of this bullshit.
- donkeyd 6y agoIt's also a lie, because Facebook forces these companies to buy ads by not showing their posts to followers.
- xondono 6y agoReal online communities like specialty webs or youtube channels are a WAY better value compared to running fb ads