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Most small business owners I know have had more success maintaining a FB/Social media page than doing targeted advertising. Or even just doing simple SEO to get
by wil421 6y ago
Most small business owners I know have had more success maintaining a FB/Social media page than doing targeted advertising. Or even just doing simple SEO to get on googles results page.
- josefresco 6y agoOrganic Facebook (not paid) is still a viable marketing channel for many of my clients. However Facebook is decreasing organic reach to force these businesses to purchase ads. The ideal targeted-ad-scenario that Facebook and ad agency talking heads promote just does't apply to most small businesses. Unfortunately most are still FOMO'd into purchasing these ads. The same could be said about SEO/Google Ads. Google is essentially a paid search engine now so while SEO will work for some sectors, for most they will never be #1 because the top 3-4 results are ads disguised as organic results (hence why I say Google is a paid search engine)
- freehunter 6y agoI ran a business where the target audience was on Facebook and the numbers were just shocking. We had about 3500 followers. If I didn’t run any ads, our posts would only be shown to maybe 200-300 people total, out of the 3500 people who actively make the choice to follow our page. As soon as I turned on $1/day ads (the lowest FB allows), those numbers skyrocketed to about 1000 people seeing each post. Still far short of the number of people who went out of their way to tell Facebook that they wanted to see my posts. Every dollar I spent per day increased that number. That convinced me that Facebook won’t give business pages the traffic they’ve earned unless that business pays Facebook to let that page’s followers see that page’s posts. It’s a racket and you have to pay to play.