Well, I see 2 reasons here: 1/ when an attack is deemed a low-profile one, it is a way to say that the targeted company might be to blame, at least in part, fo

Well, I see 2 reasons here: 1/ when an attack is deemed a low-profile one, it is a way to say that the targeted company might be to blame, at least in part, for not having adequate security protocols; 2/ in this instance, some people might be frustrated that the DM of high profile people won't leak on the internet because of a lack of preparation from the attackers. Most of the time, the "character assassination routine" is to emphasize the first point.