Completely off topic Can someone point me in the general direction of whomever started this "Why X is X" headline meme, so I can hop in my 80's plutonium power

Completely off topic Can someone point me in the general direction of whomever started this "Why X is X" headline meme, so I can hop in my 80's plutonium powered Eurocar and beat the shit out of them? It's lazy, it's trite, and it's poor form in writing.